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Case study
ApexLoom — Premium Carpets
A restrained shopping experience that gives the product room and separates purchase, showroom visit and quote-based projects.
Starting point
Translate the tactile, crafted quality of the collections into a credible digital experience.
What we built
We structured the collections, used an editorial interface and made both contact paths immediately available.
Timeline / mode : Redesign / store launch
Concrete markers
- 2
- contact paths
- 1
- structured catalogue
Showroom and quote request
Collections highlighted for B2B and projects
What changed
- The premium character remains consistent across the site
- Projects can start with an online quote
- Collections are easier to compare
E-commerce
Premium UX
Morocco